“It’s not just a jam or jelly, it really is the base of any meal, as a flavor enhancer.. as a cooking method.”

“We feel there is a need to develop a deeper understanding about food, the material that keeps us alive and from which we are literally made of... Ayurveda is not place specific; it is a mindset. Our practice is to live locally and listen to the plants as much as we can hear them. ”

“ Atina Foods was into wellness before it was cool.

Way before it was cool, in fact.

Owned by husband-and-wife team Suresh Pillai and Carrie Dashow, the brand roots itself within Ayurveda, a longstanding (read: more than 3,000 years old) Indian tradition of holistic healing that focuses on the balance between the mind, body, and spirit. Depending on a person’s ayurvedic tendencies — toward kapha, pitta, or vata, the three Ayurvedic elements — certain foods and lifestyle practices aid in healing and overall wellbeing.

In other words, food is kind of, sort of like medicine.”

“With consumer demand for international flavors on the rise, it’s no surprise that companies offering up unique, global concoctions are seeing a new Renaissance. Though still in its infancy as a company, Atina Foods is coming in strong with products that pique the interest of all who see and taste them. Run by a married team, Suresh Pillai from Kerala, South India and Carrie Dashow, Atina Foods is bringing something new and fresh to the marketplace—something to take consumers by surprise (in a good way). In this exclusive interview with the delightful Co-Owner, Carrie, I learned about Ayurvedic properties, functional yet flavorful foods, and the trick to inventing delightfully different products. Read interview here: Deli Market News”